South by Southwest (SXSW) is here! The worlds of film, interactive and music merge in Austin with a fast-paced schedule and a wide array of topics from why you should no longer invest in Facebook to how mobile data is shaping future cities to what’s next in music composition to film studios embracing art and advertising. Between 2009 and 2011, advertising agency attendance at SXSW increased tenfold. And attendance is expected to be even higher this year.
What I love about SXSW is that this event not only educates and inspires but also it is the ideal petri dish for creative synergy. You’ve got some of the brightest, most intelligent, most creative and most driven people from industries where creative is king in the culture-rich city of Austin, Texas (where the unofficial slogan is “Keep Austin Weird.”) Add some late nights and the electric energy in the air between Friday, March 9 and Sunday, March 18, 2012, and magic is bound to happen. One can only wonder what will make the headlines at SXSW 2013 because of this year’s event.