What is the advertising industry about?
Over and over again (ad nauseum) I hear creatives say they want to “make cool shit.” Awesome. But what are some (maybe most) doing instead of dressing ponies in sweaters and creating krakens that kidnap right now? Whining.
Wait. Hold on a minute. I love advertising creatives. I have the highest respect for great art directors, copywriters and graphic designers. And I understand that some clients are hard to work with, some projects suck, and account managers will inevitably get on your nerves. I get it- creatives need to vent.
But do they need to vent on The Creative Confessional for the world to see? Many people already hate advertising; they hate what it’s about and the people who create it. And yet, this week advertising professionals have aired the dirtiest of their laundry anonymously, yes, but publicly online. Couldn’t that time venting and then reading others’ confessions be spent “making cool shit,” maybe?
Sure, some of the posts are industry inside jokes.
Yet, some creative confessions are downright depressing, hurtful or frightening.
What do you think? Is it all fun and games, or are we shooting ourselves (and the advertising industry) in the foot? Is this creative confessional what it’s all about?
Are these posts what we want the advertising industry to be known for?