Advertising People are Leaving Agencies
Research shows that 30% of advertising employees will leave their agencies this year. (This is one of the main reasons I’m working with advertising agencies through presentations and high-level career coaching.)
Driven to Help Advertising People
When I saw the question, “How Much Do You Utterly Despise Working in Advertising?”, I immediately wanted to reach out to miserable advertising people, GRAB THEM BY THE SHOULDERS and tell them it doesn’t have to be this way – THEY CAN BE HAPPY! I know the vicious cycle too well; I lived it and I have the solution. I can help whether it’s through an agency presentation, agency-sponsored coaching program or working directly with an advertising art director, copywriter, designer, ACD or CD without the involvement of his or her agency. It’s my passion. It’s my purpose. And it’s also my biggest frustration to know that there are people in the advertising industry that don’t want to go to work in the morning and don’t know that they can change that. When I get all fired up (e.g, this very moment), I have to remind myself that I can only help those that want the help (like my past and current clients)…oh and those that know an advertising career coach like me exists. And with that, I’ll end this public rant of sorts (which can’t quite compare to the intensity of the rant in the video below created by Deutsch LA) and get back to telling the industry I exist and I want to help.
It’ll be interesting to see what Deutsch LA proposes and what they share about their “ownership culture” during next Monday’s (June 18, 2012) Cannes session “Ending The Agency Talent Rotisserie.” Deutsch LA created a series of videos as a teaser including the video above, which were included in the AdFreak article with the subtitle Deutsch wants to make you happier.
What I Do – Money and More
Yes, turnover is costly to agencies and money is important to a business, but it’s not all about money. Keeping talented creatives is a must. Attracting talented creatives is a must. And a certain level of happiness is a must if you want to create great ads consistently. Deutsch LA recognizes that, “this agency talent rotisserie has real costs, on recruiting, creative excellence and business development.”
I push my clients to make substantial shifts toward employee satisfaction (custom to each agency and advertising creative individual’s needs), so that each can be fulfilled when they were previously stuck. So they can dramatically slow down or stop the agency talent rotisserie. I guide them to the balance of efficiency with palatable culture. They go from talk to action. They go from their employees leaving to their employees being happy to work there again.